Many companies struggle with how to choose color schemes for their brand, but few have as much trouble choosing their logo and other visual branding materials. The color blue has been associated with royalty for centuries, so it is naturally associated with professionalism, trust, and authority. In recent years, however, the color blue has fallen out of favor with consumers and is now regarded as old-fashioned and unnecessarily harsh. In this article, we'll take a look at why blue may not be so great in branding and share some tips on how you can make your color choice more effective.
Yellow and Orange are two very good color choices when it comes to creating brand recognition. They are bright and cheerful, represent energy and youth, and are often seen in combination with another bright color, like red. However, these brighter shades of yellow and orange are also very dominant, making them less attractive than they could be. In branding, it's important to balance the dominant colors so that the balance isn't too extreme or too subtle. In the past, companies with a lot of yellow in their logo had a harder time building a recognizable brand. However, recent studies have shown that switching to lighter shades of yellow helped improve brand recognition.
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The color blue has long been thought of as being masculine, and therefore suitable for the more rugged and male aspects of brands. But there is one reason that blue doesn't always work that well in branding: women prefer lighter shades of color. Research shows that most consumers can tell a red or orange face from a blue one, even if the color is actually a slightly lighter shade. Because most women prefer lighter shades of blue than they do read, it's important to balance that with a stronger color in order to create an effective branding scheme.
Green is another great choice for branding, although it does tend to be associated with health care. But research has shown that green accomplishes a higher degree of branding effectiveness than blue. Consumers tend to associate green with trustworthy businesses. The color is also associated with nature, which helps to make it a great choice for those who want their products to reflect the natural feel of their brand.
Black is a color that is very difficult for many people to relate to. Even though most people associate black with darkness, this color is one of the most powerful when it comes to establishing brand associations. Black tends to have very specific associations, ranging from authority to danger and status. This means that it's one of the best colors to use in branding, especially for higher-end products like watches and jewelry.
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Yellow is the perfect color for starting off new brands or for making existing brands more accessible to children and adults. Yellow is bright and cheery, and is seen as representative of energy and fun. However, there are some downsides to yellow brands, such as over saturation. When there is too much yellow in a picture, it can cause viewers to be bored of looking at it, so you'll want to make sure that the color has enough balance with other colors in the design to hold their interest.
Purple has long been used in advertising to associate power and prestige with certain organizations, events and products. One reason why purple has maintained a great reputation when it comes to representing certain things is that it works across a variety of business cultures and industries. If your brand is one that is seen in a variety of places, purple is one of the best colors to pair with your design. Another reason why purple has been an effective color choice for many years is that its associations go beyond color associations with different industries.
Finally, blue is a great color for branding because it's a basic color. A good designer always uses the primary color palette in their designs, and blue is one of the best colors to work with for this purpose. A good designer will take blue and create a design that is versatile, practical, comfortable, and visually appealing. Remember that blue has a powerful association with water; this is another reason why it's such a great choice for a brand name. Water is something that is needed on a daily basis and a company that has a blue logo will always be seen as a company that is reliable and trustworthy. Blue can also represent peace, which makes it a very appropriate primary color palette for branding on any level.
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